At the Adobe Summit in Las Vegas this week, privacy was on the minds of many people. It was no wonder with social media data abuse dominating the headlines, GDPR just around the corner, and Adobe announcing the concept of a centralized customer experience record.
With so many high profile breaches in recent years, putting your customer data in a central record-keeping system would seem to be a dangerous proposition, yet Adobe sees so many positives for marketers, it likely sees this as a worthy trade-off.
Which is not to say that the company doesn’t see the risks. …read more
Source:: Techcrunch IT News