The number of Christmas gifts that Irish consumers will purchase this year will be up 31pc on last year, according to research by eBay.ie.
According to the research a typical Irish shopper will buy 22 Christmas presents, spending an average of €266 on gifts.
Tech savvy consumers will buy 12 of these gifts online this year.
The research, conducted by Imagine Marketing on behalf of eBay.ie and combined with eBay’s own forecasting tools, indicates that one in five consumers in Ireland will user their smartphones this year to do their Christmas shopping whilst at work.
Consumers will spend on average a further €270 on other Christmas related items, like food, decorations and cards.
Around 31pc of Irish people have jewellery and watches at the top of their Christmas wish lists.
Research by Visa Europe last week revealed Irish shoppers are forecast to spend €22m today – Cyber Monday – an increase of 17pc from last year.
One euro in every €4 of Irish consumer spending is now on a Visa card. Over the course of the month of December alone, Irish online shoppers will ring up 7m e-commerce transactions with their Visa debit, credit and prepaid cards, bringing the total level of e-commerce spending over the four-week period to €474m.
Christmas shopping online image via Shutterstock
Source:: Silicon Republic News