Acumatica is the latest example of a company to use open training to fuel adoption, via Acumatica Open University. Here’s my review of their partner marketing university and why training beats advertising.
Jon Reed has been involved in enterprise communities since 1995. These days, Jon is a roving blogger/analyst, and also counsels vendors and startups on go-to-market strategy. He is a diginomica co-founder, Enterprise Irregular, and purveyor of multi-media content. Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. …read more
Source:: Diginomica News