For some of us, the General Data Protection Regulation (GDPR) that becomes law on 25 May this year is already a bit like the old Y2K scare, with every second press release or bit of marketing comes from a doom merchant warning firms to get ready, or else.
Many are merely selling existing security services or rehashed CRM platforms. Ironically, the biggest threat to GDPR being taken seriously is in fact over-marketing by opportunists.
‘The elephant in the room is this: most advertising is crap. We all know this to be true. GDPR forces brands to get more creative …read more
Source:: Silicon Republic News