Marketers have long understood the importance of customer touchpoints in the sales decision-making cycle. Fast-moving consumer goods (FMCG) and brand marketers in particular are aware that brand recognition and availability align closely with trust and confidence, which in turns align with purchase intent.
Marketers are therefore well used to the significance of making sure their brands and products are in front of their customers as they move through the sales funnel of awareness, consideration, decision-making, conversion and advocacy.
This focus on touchpoints is as relevant today as it has always been; however, it needs to embrace two important pieces of nuance and …read more
Source:: Silicon Republic News